Who We Are

Various geometric shapes, including a sphere, cone, cylinder, cube, and dodecahedron, arranged on concrete blocks with shadows cast on the wall.

Plinth (noun)

A base or foundation that supports a structure - providing stability, strength and elevation.

The Plinth is a strategic growth advisory that helps founders, CEOs and marketing leaders navigate complexity and build stronger foundations for growth.

We help businesses make better strategic decisions across marketing, measurement, technology, customer insight and operating models - bringing clarity to complexity and building the foundations required for sustainable growth.

Drawing on experience across global technology companies, independent agencies and high-growth businesses, we combine commercial thinking with deep marketing expertise to help organisations grow with confidence.

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Our Philosophy

Great marketing doesn't start with marketing.

It starts with understanding the business you're trying to grow.

Sustainable growth is built on strong foundations: clear commercial objectives, customer insight, effective marketing strategy, trusted measurement, the right technology, and teams aligned around a common goal.

Growth isn't created by doing more. It's created by making better decisions.

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Founder, The Plinth

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Black and white portrait of a woman with shoulder-length hair, wearing a striped collared shirt, smiling slightly, standing in front of a plain dark background.

Jasmine Allen

Marketing leadership built across the ecosystem

The Plinth was founded by Jasmine Allen, a growth and marketing leader with 12+ years’ experience across global technology companies, including Meta APAC, and leadership roles within leading independent and global agencies across ANZ.

Throughout her career, Jasmine has partnered with businesses across ANZ and APAC at different stages of growth, helping leadership teams make better decisions across marketing strategy, investment, measurement, technology and operating models.

Her experience spans building high-performing teams, developing marketing strategies, designing measurement frameworks, shaping growth approaches, guiding significant marketing investments and building the structures required for businesses to scale effectively.

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Recognised for marketing innovation and leadership

Jasmine’s work has been recognised through industry awards and features, including being named a finalist in B&T’s Women in Media Awards in the Innovator category.

Her perspective is shaped by experience across the platforms, agencies and teams responsible for driving modern marketing — giving her a unique understanding of the challenges businesses face as complexity increases.

Featured in:

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  • "Jas is a wealth of knowledge. Her insights into digital strategy helped our business expand and scale across the US. While her experience and guidance was incredibly helpful, it was Jas's authenticity and transparency that made working with her so enjoyable and beneficial."

    Mac Lyon, CEO
    The Foot Collective

  • "It's been amazing working on both the strategy and execution of ICHPIG's digital strategy. We've seen amazing results on all fronts and could not recommend anyone better to work so closely with"

    Nate Orton, CEO
    ICHPIG

  • "The consummate professional. Her knowledge of the digital advertising landscape is unlike any other marketing strategist I have crossed paths with. She is adaptable, hard working, an exceptional communicator and has the ability to think outside the box."

    Ariana Hendry, Co-Founder
    Beysis